Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

An ultra-thin bottle for Idôle, Lancôme’s new feminine fragrance

For its new perfume, Lancôme entrusted the multi-material expertise of the Pochet Group for the production of this technically unique bottle, as well as the know-how of other renown suppliers.

The particularly demanding glass production was entrusted to France’s Pochet du Courval for the 75ml size, and to the Italian glassmaker Bormioli Luigi for the 25ml size, and double sourced from the two companies for the 50ml size.

The Pochet Group participated in the launch of the new Lancôme feminine (...)

The Pochet Group participated in the launch of the new Lancôme feminine fragrance by manufacturing the 75ml bottle (Pochet du Courval for the glass and Qualipac for the aluminium frame) and in co-sourcing with Bormioli Luigi for the 50ml bottle

The high shaped bottle features an extreme thin glass of only 15 millimetres thick, a first in the world of perfume. The walls of the bottle are so thin that the packaging becomes practically invisible to the benefit of the perfume. Manufacturing straight high walls and a very flat bottom and square shoulders while maintaining an extremely uniform glass distribution was a very demanding technical challenge.

At the centre of the bottle, the in-mould designed concave halo creates a particular vibration with the light. The transparency, brilliance and thinness of the glass are highlighted by a golden aluminium frame, which is also extremely thin. With a 90° metal bend and curved shaping mastered by Qualipac, the frame, glued with great precision, perfectly sticks all around the entire bottle.

The 25 ml bottle was produce by Italy's Bormioli Luigi

The 25 ml bottle was produce by Italy’s Bormioli Luigi

Designed as a familiar on-the-go object, the bottle is also refillable to reduce the environmental impact of the product.

Finally, on the occasion of the launch, Lancôme’s beauty advisers are equipped with a holster made by Priminter to easily hold the bottle they wear on the shoulder as an accessory.

info portfolio

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close