With the acquisition of Advanced Track & Trace (ATT), a company specializing in unique code authentication solutions, Maison Neyret’s digital subsidiary aims to position itself as the European leader in connected and traceable packaging.
This merger, the financial terms of which have not been disclosed, is designed to address brands’ evolving traceability and authentication needs — including product authentication and protection (anti-counterfeiting measures, gray market control, blockchain-based ownership certificates), digital product passports (DPPs), and enhanced customer experiences through after-sales engagement, loyalty programs, digital product instructions, and product repurposing initiatives.
Each product — from perfume and wine bottles to clothing, handbags, watches, and luxury accessories — can now be linked to a unique digital identifier (QR code, NFC, or RFID) developed by Sansara and seamlessly integrated into the production process. The technology can be embedded invisibly or discreetly, without affecting the product’s design, and is compatible with a wide range of materials, including glass, metal, and textiles.
Pochet Group’s investment in Samsara is expected to accelerate the industrial-scale deployment of traceability solutions. Samsara’s expertise and technologies — particularly its Scalabel cloud platform — will continue to be available to all manufacturers.
“By combining ATT’s technological expertise with Sansara’s vision, as well as the industrial capabilities of the Pochet Group and Maison Neyret, we are creating a unique market offering capable of delivering a fully integrated solution for the world’s most prestigious brands. This convergence of technology and industry enables us to provide an innovative response to the growing demands for transparency and security in tomorrow’s marketplace,” said Benoit Neyret, CEO of Maison Neyret.
