Africa / Middle East
Perfumes: Now 50, Cinquième Sens sets sail for Dubai and strengthens management
Cinquième Sens is celebrating its 50th anniversary this year! The company, both a professional training organization and a perfume...
dsm-firmenich accelerates Middle East expansion with a new creative lab in Riyadh
The fragrance and beauty ingredients company is expanding its Middle East presence with the launch of Po ONE Lab, a new fine fragrance...
Ulta Beauty continues expansion in the Middle East with first store in the UAE
The US-headquartered beauty retailer is set to make its debut in the United Arab Emirates with the opening of its store in Mall of the...
Patrick Ta Beauty expands global footprint with launch at Sephora Middle East
The award-winning makeup brand co-founded in 2019 by celebrity makeup artist Patrick Ta is making official debut at Sephora Middle East....
Kuwait K-beauty retailer Korea Town eyes Middle East expansion
The K-beauty retail concept owned and powered by Boutiqaat, a Kuwaiti cosmetics and fashion retailer founded in 2015. Positioned as the...
Retail: After a challenging year, Douglas sets its sights on the Middle East
Europe’s number one premium beauty retailer closed financial year 2024/25 with sales up +2.8%, in line with previsions. After a strong...
Mane accelerates in the Middle East with new regional headquarters in Dubai
After 20 years of presence in the Middle East, the Mane Group has strengthened its footprint with the inauguration of a new regional...
Beautyworld Middle East draws record crowds, signaling the region’s beauty rise
In a first for the show, Beautyworld Middle East 2025 used every hall of the Dubai World Trade Centre. Held from 27 to 29 October 2025,...
Ulta Beauty opens first Middle East Store in Kuwait
Following its expansion in Canada, Mexico and the U.K., through the acquisition of Space NK, the U.S. beauty is further extending its...
Arabian perfumery goes global: Inside Beautyworld Middle East 2025
The latest edition of Beautyworld Middle East, held in Dubai from October 27 to 29, 2025, showcased the vitality of Arab perfume brands...
