Coty unveiled on Wednesday May 19, a new color cosmetics line spanning eyes, complexion, and lips under the Marc Jacobs Beauty brand. The collection will debut online exclusively at Sephora later this month before expanding to retail locations globally throughout 2026.
According to Coty, each formula was developed to deliver high-impact, long-wearing performance and is designed to be layered, blended, and worn “from morning into night.”
The packaging, designed by Marc Jacobs himself, features the brand’s iconic charm motifs — a daisy for complexion, a star for eyes, a heart for lips. The collection is priced from USD 26 to USD 42 in the U.S. and GBP 22 to GBP 35 in the UK.
The collection will launch on MarcJacobs.com on May 28, 2026, followed by a Sephora app exclusive on May 31, and availability on Sephora.com in the U.S. and Canada and Selfridges.com beginning June 1.
Following this initial online rollout, the collection will launch in travel retail in June at JFK International Airport and Palma de Mallorca Airport, before expanding to Sephora stores across the U.S., Canada, the U.K., and Australia starting September 1, 2026.
The first Marc Jacobs Beauty collection originally launched in 2013, in partnership with Kendo Brands, and was discontinued at the end of 2021.
Coty, which has held the fragrance license for Marc Jacobs for more than two decades, announced in 2023 plans to relaunch the brand’s makeup line.
The launch comes shortly after LVMH announced the sale of the Marc Jacobs label to investment firm WHP Global — whose portfolio includes rag & bone, G-Star, and Vera Wang — in partnership with G-III Apparel Group, owner of brands such as DKNY and Karl Lagerfeld. The transaction is reportedly valued at approximately USD 1 billion.
