Why Visit CBE 2026?

Unprecedented Scale, Global Convergence

As a world leading one stop B2B platform for the beauty industry, the 30th CBE will span over 230,000 square meters and bring together more than 3,200 exhibitors from over 40 countries and regions across the entire industry value chain. The event is expected to attract over 500,000 professional buyers and decision makers from more than 121 countries and regions, covering brands, supply chain, and professional beauty sectors.

A Global Brand Showcase & Launch Platform

CBE 2026 will present cutting edge products, technologies, and strategic launches from global beauty leaders, champions of Eastern aesthetics, and fast growing emerging brands. Global Top 100 beauty groups and industry leaders—including Shiseido, LG Group, Proya Group, Shanghai Jahwa, Chando Group, Pechoin, Bloomage Biotech, Freda, Huanya Group, Lafang, and Pien Tze Huang — will unveil highly anticipated new products.

Meanwhile, emerging brands such as INTO YOU, Gu Yu, Seeyoung, Run Bai Yan, Dr. Alva, Colorkey, Spes, Mageline, AMORTALS, TIMAGE, KATO KATO, UNNY CLUB, AKF, and Tutu Mama will showcase the latest trends in skincare, color cosmetics, personal care, and baby care.

Supply Chain Innovation, Driven by Technology

The CBE Supply Expo will gather over 1,500 exhibitors covering OEM/ODM, ingredients, packaging, and equipment. Industry leaders including COSMAX, INTERCOS, Kolmar Korea, HCT, LEIDEX, JOOSHING, PRIMIX, VETRACO, and WOOJUNG TECH will present breakthroughs in bio synthesis, green ingredients, AI customized formulations, and sustainable packaging.

CBE 2026 will also introduce prestigious programs such as the Beauty Technology Award and the China Ingredient Award, highlighting China’s latest achievements in innovative ingredients and advanced formulations.

Supply Chain-to-Manufacture Matchmaking

On May 11, 2026, selected Chinese beauty supply chain enterprises will engage in face to face matchmaking meetings with global brands from Asia, Europe, the Americas, the Middle East, and beyond—enhancing sourcing efficiency and accelerating international cooperation.

Omni-Channel Access, Bridging Global Markets

CBE connects high end department stores, chain specialty retailers, cross border e commerce platforms, social commerce, and content platforms, enabling overseas brands to seamlessly enter the Chinese market. The International Brand to Distributor Matchmaking Event will once again provide accurate matchmaking opportunities. At the previous edition, more than 60 brands from over 20 countries met with 80+ agents, importers, and distributors, resulting in over 220 one to one business meetings.

Fusion of Trends and Commerce

More than 100 concurrent events will take place alongside the expo, including the China Cosmetics Retail Conference, China Cosmetics Technology Conference, and the Global Beauty New Product Launch Gala. Topics span retail, branding, R&D, technology, and design—creating a powerful platform for industry insights, networking, and commercial collaboration.