In two weeks, Bormioli Luigi will start producing glass bottles for their new ecoLine range. The main feature of the new standard line is its lightness: the weight of the bottles has been halved compared to a traditional bottle of the same content, said Frédéric Montali, Business Development and Marketing Director told Premium Beauty News during the Édition Spéciale by Luxe Pack tradeshow, in Paris.
Such a lightening was made possible through the combination of all the glassmaker’s skills, including their knowhow related to moulds and design. The range, which features two models: ecoCube (square-shaped) and ecoTube (cylindrical), comes in two sizes, 50 ml and 100 ml with a weight of 50 grams and 100 grams respectively.
To respond to a growing demand for refillable solutions, the new bottles are provided with standard CV15 neck making the bottles compatible with a standard screw pump solution to accept refills and optimise recycling by allowing an easy separation of the closure system from the glass bottle.
The possibility to separate the packaging components meets a growing consumer request, according to the various testimonies made during the conference held at the two-day show. To address the expectations of consumers in terms of sustainability, but also to increase store traffic, retailers are offering a growing number of collection points for end-of-life perfume and cosmetics packaging.
At the beginning of the year, during the PCD Paris show, Bormioli Luigi showcased a first lightweight model designed in partnership with Coverpla.
For some years now, Bormioli Luigi uses the same lightening technology to offer 50 and 30 ml glass jars with a respective weight of 64 and 50 grams. These light versions of their bottles and jars have the same properties as heavier models and accept all traditional decoration techniques.