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Experts’ views

Inspiring indie brands and ingredients from Brazil

Inspiring indie brands and ingredients from Brazil

Luisa Oliva

Endowed with great biodiversity, Brazil is ideal for innovation in natural cosmetics. Every day, research and development teams draw...

Cosmetics: The challenge of accelerating compliance processes

Cosmetics: The challenge of accelerating compliance processes

David Egée

How to solve the existential duality of the objectives of the modern enterprise? How to reconcile the objectives of speeding up...

Sustainable skincare in 2021 and beyond

Sustainable skincare in 2021 and beyond

Alex Fisher

Sustainability in beauty is increasingly becoming a consumer priority across the globe, with many choosing to buy fewer plastic...

2020's most disruptive beauty innovations and what to expect in 2021

2020’s most disruptive beauty innovations and what to expect in 2021

Rosalia Di Gesu

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

Olfactory Trends : Dare to be greedy

Olfactory Trends : Dare to be greedy

Isaac Sinclair

After two decades under the reign of sticky gourmet perfumes, maltol and sugar overdoses, perfumery is moving towards a healthier...

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Glendean Rehvan - In-Trend

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

From candle to technology: comfy perfumes in swinging homes

From candle to technology: comfy perfumes in swinging homes

Nathalie Pichard

With the stress and anxiety they create, the pandemic and lockdown have suddenly changed consumers’ life and work habits. For many...

Future of Beauty: What are the prospects for makeup in the United States?

Future of Beauty: What are the prospects for makeup in the United States?

Laurence Bacilieri

At the end of 2019, the makeup market was down 7%. With the outbreak of Covid-19 revenues fell by 52% (US$869 million), according to...

The Purity Beauty Movement

The Purity Beauty Movement

Glendean Rehvan - In-Trend

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

How the evolution of fern perfumes helps understanding new masculinity codes

How the evolution of fern perfumes helps understanding new masculinity codes

Pierre-Constantin Guéros

Since the 1950s, the status and image of men have gradually changed. May 68 and the liberation of morals challenged the traditional...

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latest news

Inspiring indie brands and ingredients from Brazil

Inspiring indie brands and ingredients from Brazil

Endowed with great biodiversity, Brazil is ideal for innovation in natural cosmetics. Every day, research and development teams draw...

WWP Beauty unveils new brand identity and new fragrance technology

WWP Beauty unveils new brand identity and new fragrance technology

WWP Beauty intends to disrupt the beauty industry as the company delivers constant innovation and a revolutionary new fragrance...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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