Héloïse Lefebvre du Prey

Southeast Asia Project Manager, Asia Cosme Lab

Héloïse is a French cosmetics expert and Senior South Asia Beauty Manager at Asia Cosme Lab, where she tracks the rise of India, Thailand, and Indonesia as the beauty industry’s most compelling emerging markets. With a sharp eye on the interplay between Western and Asian beauty cultures, she brings a cross-market perspective to her analysis and speaks regularly at international beauty conferences.

Founded nearly 25 years ago, Asia Cosme Lab is a Paris-based marketing and trend agency dedicated exclusively to Asian beauty markets. We specialize in qualitative research and on-demand consulting to help clients understand market evolutions, decipher the trends and understand the competitive landscape, with a sharp focus on brands innovation and product-level insights.

mail:
h.lefebvreduprey@asiacosmelab.com

web:
www.asiacosmelab.com