Rusi, the German firm based in Bechhofen near Nuremberg (EUR 18 million in turnover expected this year for a total staff of 260) announced the construction of a new production unit of 2,500 sqm which will supplement the existing 6,500 sqm. The main objective being to increase by 15% the production capacity of mascara, lip gloss and eyeliners which currently represents about fifty million units per year, but to also start a lacquering line with an annual capacity of 15 to 20 million units. The new unit will become operational by 1 March 2012.
It may also be recalled that in 2010, Rusi acquired the Schmidt & Niedermeier company, the German specialist of lipstick tubes. Renamed Sun Creative Cosmetics, the company is expecting to reach three million euros in turnover by the end of 2011.