For I Want Choo Midnight, Jimmy Choo’s new feminine fragrance, the Interparfums group has once again entrusted the French specialist in high-end glass and aluminum decoration with its latest creation.

Prad applied its translucent metallization technique in a violet shade to give the new eau de parfum a "sensual and magnetic" touch, embodying "nighttime glamour."

According to Prad, the energy efficient technology allows the bottle to be fully recyclable.

Prad also decorated recent additions to Interparfums’ Jimmy Choo fragrance franchise: I Want Choo Le Parfum (gold translucent metallization) and I Want Choo With Love (pink translucent metallization).