Founded in 1827 and revived in 2017 by three graduates of the École Supérieure du Parfum, French fragrance house Maison Violet is embracing what its founders describe as "its second chance."
French fragrance packaging specialist Coverpla developed the brand’s first collection using a lightweight, refillable glass bottle, dubbed ecoBottle, from the Italian glassmaker Bormioli Luigi’s ecoLine range.
For its new collection of six new fragrances — Un air d’Apogée, Nuée Bleue, Compliment, Sketch, Tanagra and Pour Rêver — Maison Violet has once again chosen the cylindrical bottle with a softly rounded base, available in 50ml and 100ml formats. The design incorporates a screw-on ring that enables refilling while allowing the components to be separated for easier recycling.
The ecoBottle is paired with the Paros cap in gold-tinted zamak and Aptar Beauty’s Precious pump, while Coverpla also carried out the laser engraving of the logo on the cap’s top.
For the limited-edition Un air d’Apogée Extrait, developed in an exclusive 50ml format, Coverpla applied a purple lacquer using a hot foil stamping process.
Through this collaboration, Coverpla supported Maison Violet in advancing both its sustainability ambitions and its premium brand differentiation.
