Luxe Pack - Édition Spéciale: The eco-design packaging show gets a makeover

The B2B event dedicated to eco-designed packaging and circular economy solutions will return to Paris’s Carreau du Temple on May 11-12, 2027, with a new identity.

Launched in 2019 as Édition Spéciale by Luxe Pack, the trade show is now called Luxe Pack - Édition Spéciale. More than a name change, the event, organized by Infopro Digital, is unveiling a new visual identity and a new tagline: Concevoir l’excellence qui dure (French for: “Designing sustainable excellence”) .

"For years, luxury and sustainability were portrayed as opposing forces, as though creating a desirable object and designing responsible packaging belonged to two incompatible worlds. We believe the opposite. A limited edition or an exceptional piece designed to last is, by its very nature, the antithesis of disposability. Designing luxury that endures means bringing desirability and responsibility together in one creative act," said Fabienne Germond, Luxe Pack shows director.

With the regulatory calendar making 2027 a pivotal year for the European packaging industry, notably with the implementation of the PPWR, Luxe Pack - Édition Spéciale aims to position itself as a hub for suppliers capable of addressing one of the industry’s most pressing challenges: reconciling desirability with sustainability.

“Luxe Pack - Édition Spéciale brings together both sides of the brand organisation. On one hand, creative and marketing teams seeking limited editions, desirability, exceptional craftsmanship and brand differentiation. On the other, sustainability, procurement and compliance teams focused on eco-design, PPWR requirements, traceability and supply chain resilience. This dual perspective defines the event’s uniqueness: bringing together those who imagine the product and those who make it compliant. Its conference programme including keynote sessions, panel discussions, case studies and workshops supports professionals at every stage of their sustainability journey, from first eco-design initiatives to the industry’s most advanced strategies,” claim the organizers.