Natura Rituals is Natura’s first fragrance to be developed specifically for markets outside Brazil. The product is already available in Mexico and is now rolling out to other Latin America markets.

Maesa was entrusted with the task to manufacture the fragrance cap and folding carton.

The two piece custom fragrance cap is sprayed metallic gold and features a pre-assembled decorative satin ribbon embellishment around the collar. The folding carton was printed on a 30% PCR [1] paperboard, painted six colours with metallic inks and two colours on the inside.