Driven by changing lifestyles, climate challenges and a growing demand for multifunctional products, beauty innovation is increasingly focused on creating formulas that adapt, perform and delight. Our latest developments illustrate how technology and sensoriality are shaping the next generation of beauty solutions.

The powder renaissance

Powders are experiencing a remarkable resurgence, powered by next-generation technologies that are redefining the category.

Once viewed primarily as finishing products, powders are now delivering benefits traditionally associated with foundations and complexion enhancers. Consumers expect lightweight textures, skincare-inspired comfort and long-lasting performance capable of adapting to different climates and environmental conditions.

New formulas are designed to resist humidity and perspiration while maintaining a flawless appearance throughout the day. At the same time, texture architecture has evolved dramatically. Ultra-light, impalpable powders create an airy, almost foamy sensation on the skin, delivering coverage without weight and comfort without compromise.

One of the most significant advancements comes from Serum Powder Technology, which transforms traditional powders into highly spreadable formulas. By incorporating serum-butter inspired structures, powders become softer, smoother and easier to apply, even without brushes, creating a more intuitive application experience.

Looking ahead, the future of the category lies in Dual-Touch Technology, where complementary technologies coexist within a single formula and enhance one another’s performance. These symbiotic systems are paving the way for a new generation of complexion products that combine exceptional sensoriality, adaptability and wear.

Eye performance meets lash care

The eye category continues to evolve as consumers seek products that deliver visible results while maintaining comfort and flexibility.

Developed to answer this demand, Super Lashes Mascara combines length, curl and buildable volume within a single high-performance formula. Its rich creamy texture glides effortlessly onto lashes, coating each lash from root to tip for a fuller and more defined look that remains comfortable throughout the day.

The formula is enriched with a carefully selected blend of Berry, Myrtle, Rice and Carnauba waxes that help create thicker-looking lashes without weighing them down. Consumer testing highlights its strong performance credentials, with 96% of users reporting visibly lengthened lashes and buildable volume, while 92% observed thicker and more curled lashes. Equally important, 92% appreciated its lightweight feel and 84% confirmed a noticeable separation effect.

The result is a highly customizable lash experience, allowing consumers to create anything from naturally defined lashes to dramatically intensified looks with effortless buildability.

Reinventing lip texture

As consumers continue to prioritize comfort alongside performance, lip products are undergoing a significant transformation. Texture has become a key differentiator, driving the development of formulas that deliver sophisticated finishes without sacrificing wearability.

Powder Cloud Matte

Matte lips remain a beauty staple, but expectations have evolved. Consumers no longer accept dryness as the price of long-lasting colour.

Powder Cloud Matte introduces a new generation of powdery matte technology through an airy mousse-like texture that feels exceptionally lightweight on the lips. The formula delivers a soft-focus effect and a sophisticated velvet finish while maintaining flexibility and comfort throughout wear.

Offering up to eight hours of wear, it perfectly illustrates how modern matte technology can successfully reconcile performance, comfort and sensoriality.

Blur Shine Lipgloss

Nude lips continue to dominate beauty trends, yet consumers increasingly seek products that enhance rather than conceal their natural features.

Blur Shine Lipgloss combines an innovative blurring effect with high-shine performance to create visibly smoother, fuller-looking lips. Its rich buttery texture melts effortlessly onto the lips, delivering comfort and cushion without stickiness.

Available in a curated range of universally flattering nude shades, the collection embraces inclusivity by complementing a wide variety of skin tones and undertones while creating a perfected yet effortless finish.

Blonzing: A cross-category collection inspired by beauty’s hottest trend

One of the most influential beauty movements shaping the market today is Blonzing, the perfect fusion of blush and bronzer that creates a naturally radiant, sun-kissed complexion.

More than a trend, Blonzing has become the inspiration behind a complete cross-category collection that translates this desirable aesthetic across complexion, lips and nails.

Designed as a coordinated beauty wardrobe, the collection captures the perfect balance between rosy freshness, golden warmth and luminous radiance, allowing consumers to recreate a healthy glow through multiple product categories.

At the heart of the collection is the Blonzing Powder, which combines the warmth of a bronzer, the freshness of a blush and the luminosity of a highlighter within a single formula. The result is a diffused, naturally sun-kissed effect that enhances the complexion with a seamless, soft-focus glow.

For lips, Blonzing Glow Gloss extends the same colour story through luminous pearly shades inspired by golden flush tones. Its ultra-sensorial Gel-in-Oil Technology delivers a glossy wet-look finish while maintaining lightweight comfort and a non-sticky feel. The shades are specifically designed to complement the complexion, creating a harmonious glow from skin to lips.

The collection naturally extends into nails, where sophisticated shades inspired by rosy blushes, golden highlights and warm terracotta nuances complete the look. Combining delicate pink flushes, luminous golden reflections and sun-warmed earthy tones, the nail assortment mirrors the radiance of the complexion and lip products, encouraging consumers to embrace the Blonzing aesthetic through a fully coordinated beauty ritual.

By spanning multiple categories, Blonzing demonstrates how beauty trends are evolving into complete storytelling platforms, creating stronger emotional engagement for consumers and new merchandising opportunities for brands and retailers.

Nail care inspired by skincare science

The nail category is increasingly borrowing from skincare, with consumers looking for products that combine treatment benefits, visible results and premium sensorial experiences.

Leading this new generation of nail care is Pepti-Strength Dewy Jelly, a refreshing hydrating and strengthening treatment powered by Myristoyl Tetrapeptide-3. Housed in innovative packaging designed to stimulate microcirculation during application, the formula helps promote healthier-looking nails while delivering intense hydration and reinforcement. Its dewy jelly texture transforms nail care into a skincare-inspired ritual, leaving nails looking smoother, stronger and visibly healthier over time.

Another significant development is the Red Berry Elixir Duo, a luxurious care ritual powered by Raspberry Oil, Bio-Peptides and Vitamin B5. The concentrated elixir delivers immediate nourishment, radiance and a healthy glow, while its companion protective treatment provides long-term shielding benefits to preserve nail beauty and resilience. Together, they create a precious two-step ritual inspired by the world of skincare.

Marine-inspired actives are also gaining momentum within nail care. The Marine Shot Bi-Phase Oil combines Undaria Algae, renowned for its strengthening properties, with Sea Fennel Extract to create a highly sensorial treatment that reinforces and protects the nails. Activated by shaking before use, the bi-phase formula offers a unique application experience while delivering visible care benefits and a lightweight, non-greasy finish.

Hybrid colour technologies for a new generation

As younger consumers increasingly seek products that combine efficacy, convenience and care benefits, hybrid technologies continue to gain traction.

Building on the success of existing innovations, Pepti-Plump Technology combines volumizing peptides with our Patented Gloss Technology to deliver a gel-like finish that balances treatment, shine and practicality. Designed for consumers who refuse to compromise between performance and ease of use, the formula offers a modern solution that merges beauty and care within a single application.

Professional-inspired nail systems are also evolving through the introduction of the Tinted Builder Collection within the Gentle Gel range. Available in four milky sheer shades, these buildable formulas can be worn alone or used as strengthening base coats. Their modular texture allows users to shape and enhance the nail while maintaining a natural and sophisticated finish, bridging the gap between colour, treatment and nail enhancement.

Shaping the future of beauty

Across every category, a clear direction is emerging. Consumers no longer separate performance from pleasure, nor efficacy from sensoriality. Instead, they expect products capable of delivering all these benefits simultaneously.

From Serum Powder Technology and Dual-Touch Technology to Super Lashes Mascara, Powder Cloud Matte, Blur Shine Lipgloss, the Blonzing Collection, Pepti-Strength Dewy Jelly, Pepti-Plump Technology and the latest generation of skincare-inspired nail treatments, beauty innovation is becoming increasingly adaptive, multifunctional and experience-driven.

The future belongs to formulas that not only perform but also transform everyday beauty rituals into elevated moments of self-expression, care and enjoyment.