April 2, 2009

The creative team of HCT Packaging worked together with the internal development team at Urban Decay to create the Urban Decay Pocket Rocket Lipgloss that are being launched in store across the US and the UK.

The Pocket Rocket packaging features images of gorgeous hunks, one for each of the eight colours in the range. The men appear to undress when the pack is moved.

The PCTA bottle was specifically designed to be as streamlined as possible to slip effortlessly into back pockets. Moreover the ink used to print the logo was ingeniously impregnated with pheromones which are released when rubbed.

The eight highly pigmented shades of gloss each vary in texture and opacity, and all contain Hyaluronic Spheres which moisturise and plump up lines for a perfectly conditioned pout.