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Terre d’Oc celebrates the opening of its Tokyo shop with Korsnäs

To mark the opening of the Tokyo shop, Terre d’Oc asked Korsnâs, one of the world’s leading producers of virgin fibre-based packaging material, to develop a Japanese inspired gift pack with arabesque patterned lacquer.

Terre d’Oc is a perfume and cosmetic company based in southern France. The company was founded in 1995, providing utensils for calligraphy and drawing, and evolved to include scents for the home (Mémoire d’un Instant), teas from all over the world (Le thé de l’hospitalité) and beauty products (Beauté du Monde). The company’s 2007 turnover was EUR10 million and employed 70 staffs.

In France Terre d’Oc products are sold in Nature et Découverte shops. The company also runs two shops in London and has opened another one in Tokyo.

They propose scents with evocative names such as ‘After a heavy rain’, ‘Telling stories by the fire’ or ‘A summer evening in Provence’. Their skin care products are developed using fair trade ingredients collected around the world, such as shea butter or argan oil, and are organic certified by Ecocert.

Terre d’Oc items are package with striking shapes and colours inspired by the product and the origin of ingredients, with the desire to convey traditions and cultures from Provence and other countries and to share the world’s riches in an equitable way. Many of Terre d’Oc products available in the shops are packaged in gift packs containing several products.

Korsnäs designed the Japanese inspired gift pack to be delivered flat and unglued and assembled in the shop.

We prefer to print on the reserve side for the soft surface,” says Noël Gorde, packaging designer at terre d’Oc. “Ever since we started the company in 1995, we have been using Korsnäs board. The volume went up significantly with the introduction of the improved white grade, since we decided to eliminate the plastic window from the packs wherever possible. Windows are a strong trend, since consumers want to see what’s inside, but eliminating the plastic demands much more of the board material. Korsnäs’ renowned strength was exactly what we needed.

With Korsnäs White, we can combine good print results with reduced weight, which means improved economy,” says Noël. “Since environmentalism is one of the cornerstones of our business concept, we evaluate our suppliers from a green standpoint, and we are very confident that Korsnäs is treating the forest well. Recently, as we have reduced the number of board suppliers from six to three, Korsnäs’ share has grown rapidly.

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