InterCHARM Milano has revealed the guidelines to the Beauty Congress that will be held simultaneously to the tradeshow from 18th to 20th September 2010 at Fieramilanocity.

It is an International format to learn the most in less time and to take home new ideas to diversify and renew business” points out Roland Buffet, the Beauty Congress’ scientific consultant and publisher of the international edition of Cabines as well as an expert in the organization of successful events in the sector. “Our busy agenda of meetings is based above all on formation, and with conferences and practical demonstrations we will get to the heart of the various different ways in which traditional treatments and modern methods can be reconciled, to the full advantage of professional beauty and wellness operators”.

There will be different types of meetings (conferences, demonstrations and round tables) focusing on high-tech treatments, beauty appliances, new trends, the role of the beautician, medicine and beauty, etc.

Furthermore, InterCHARM Milano will be hosting the 4th Italian Nail Design Championship and the 2nd Italian NailArt Trophy, in collaboration with the magazine Nailpro.

On Monday 20th September, a fashion and beauty show will also be held in partnership with Vogue Italia.