Huda Beauty has partnered with American rapper Cardi B to launch Ultra Snatched, a new extension of its bestselling Easy Bake complexion franchise, backed by a global marketing campaign spanning social media, digital channels and in-store activation.
Inspired by Huda and Cardi B’s shared love of bold, transformative glam, the new line introduces a pink-and-lilac color palette across Easy Bake Loose Setting Powder Duos (US$43) and Easy Bake Pressed Powders (US$40), targeting the growing demand for brightening and color-correcting complexion products. The Loose Setting Powder Duos feature a dual-shade format with an adjustable selector allowing users to apply each shade individually or blend both together.
The launch is supported by the "Snatched Baddies" campaign, developed with Cardi B, who collaborated with founder Huda Kattan on the creative direction. The campaign reinforces Huda Beauty’s strategy of leveraging celebrity partnerships to drive engagement around one of its flagship product lines.
