Pure Trade, the Paris-based specialist in luxury packaging and gift-with-purchase (GWP), unveils two lipstick-holder accessories for Guerlain’s iconic KissKiss. Conceived as bag charms and crafted in recycled zamak and RPET, they recast the traditional GWP as a keep-forever object.
The first creation pairs an openwork golden lipstick case with four charms, led by the House’s signature lips motif. The charms are crafted in recycled Zamak, gold-electroplated and epoxy-coloured, with connecting rings assembled by hand. Designed for influencer gifting, the piece is built to travel from hand to handbag to social feed.
The second, a gift-with-purchase, is a slim rectangular lipstick pouch in a supple red finish. Pure Trade replaced conventional coated leatherette with a RPET material engineered for a PU-and-suede effect inside and out, true to the Maison’s tactile codes. A debossed Guerlain bee, gilded hardware, a zamak carabiner and two enamelled charms, a miniature lipstick and the KissKiss lips, complete the object.
Both pieces bring the House’s signature bee into the accessory itself, showing that a promotional gift can carry the Maison’s codes as fully as its packaging.
