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Industry buzz

Cosfibel develops accessories for Cartiers’ mobile consumers

For its springtime promotional campaigns, Cartier is offering functional and elegant gifts for its fragrances. Created by Cosfibel, these accessories intend to meet the needs of today’s increasingly demanding and mobile consumers.

For the Eau de Cartier offer, ideal for weekends away, which combines a 100ml spray, a body lotion and a hair and body gel, Cosfibel has developped a cotton pouch featuring a high-quality canvas weaved fabric, with a handy sliding string and a discretely embroidered logo.

For the Father’s Day, Cosfibel also developed an original and clever gift, which allows to have one’s their toilet water on hand at all times. Cartier is offering a 12.5ml spray of the Declaration fragrance in a black leather case that envelops the vial and and closes with a snap. The well-protected spray thus slides effortlessly into a suit pocket

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Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

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