This new Masterclass will be hosted alongside HBA Global Expo 2010. It will take place on 29-30th September at the Jacob K. Javits Convention Centre in New York City

Third-party certification is a prerequisite

Organic Monitor has arranged the Natural Cosmetics Masterclass following the recent news that Whole Foods Market, a leading natural product retailer, will only be marketing certified organic cosmetics next year.

Retailers are demanding certified products in response to consumer confusion about natural and organic beauty products. Indeed, Whole Foods Market is the latest in a number of organic and natural product retailers in the USA that already made a commitment to third party verification schemes. According to Organic Monitor this trends is similar to what happened in Europe where certification has already become a prerequisite for retailers when considering new personal care products. “The same trend is also catching on in Asia where leading natural food retail chains such as Country Farm are increasingly seeking certified personal care products,” adds the market research firm.

Helping companies to take the certified route

With this new Masterclass, Organic Monitor intends to help companies to take the certified route.

Judi Beerling, Head of Technical Research at Organic Monitor, will critically review the various natural and organic cosmetic standards in North America and other regions. This first workshop will give details of the adoption criteria in terms of permissible / prohibited ingredients, processes and formulations.

The second workshop will focus on the changing competitive landscape for natural and organic cosmetic makers, with a global analysis, highlighting the major market trends and opportunities to existing participants and new entrants.

Since 2008, Organic Monitor has been hosting Natural Cosmetic Masterclasses at various international locations that include London, Paris, Nuremberg and Bologna.