The Trends Conference at the HBA Global Expo will deal with new consumer habits as they are impacted by the recession.
Exclusive HBA research
Kicking-off the conference, Karen Grant, the Global Beauty Industry Expert at The NPD Group will present a custom HBA Survey identifying key consumer findings on what is happening in the cosmetics, skincare and fragrance marketplace and its affect on product development plans.
Ms. Grant will provide an overview on how the economy has affected the beauty sector and consumer buying behaviour, including what beauty channels have been impacted the most, and the difference ethnicity and geography may have on purchasing decisions and patterns.
She will then present exclusive HBA research that delves into who is currently using and not using beauty products including make-up, skin care and fragrance. The data will unveil how these findings differ by age, region, income and ethnic group. Compelling insight on why consumers have never used or stopped using beauty products in the past two years will also be discussed.
Eventually, the HBA research will also analyze the length of time consumers will try a product before deciding if it is effective and their reasons for not purchasing the product again. The overall shopping experience will also come into play as well as what other products consumers buy when shopping for beauty.
Understanding changes in consumer habits
Other sessions to be held on the occasion of the Trends Conference at HBA will also deal with new consumer behaviours, trying to identify emerging trends and new habits, including sessions such as :“How to Market the Recessionista” with leading experts from Bliss, Oasis Day Spa, Red Door Spa and CO Bigelow, or “Inspirational Colors for 2010” with trend watchers from Pantone and Ampacet, and “How to Attract and Engage Beauty Customers During the Recession,” presented by Allure Magazine.
The Trends Conference will take place on Tuesday, September 15th at the during HBA Global Expo & Conference, at the Javits Center in New York.
Educational programmes
In addition to the Trends Conference, HBA will also provide educational programming tracks on Green Business, Private Label, and the HBA Marketing and Technical Conference.
HBA Global Expo will open with a Keynote Address by organic and naturals pioneer and advocate, Horst Rechelbacher, Founder of Intelligent Nutrients and Aveda followed by a special presentation of the “Positively Beautiful” award by Lisa Price of Carol’s Daughter.
