Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Keramare: sea resources for the beauty of hair

Provital, a supplier of ingredients and of actives for the cosmetics industry, is tapping into sea resources to restructure the hair from the inside and it shine and brightness.

Keramare, the new active from the Spanish company, is a brown algae extract with a rich content in sulfated polysaccharides. Its insertion into a three-dimensional matrix of amylopectin of anionic nature enables a better affinity with the hair of cationic charge ensuring a potentiated action. Tests conducted by Provital on treated and untreated media show positive results on the overall appearance of hair. The hair looks brighter, softer and keratin fibres show an increased intrinsic vitality. Furthermore, several differential scanning calorimetry analysis (DSC) indicate that Keramare maintains the moisture level of hair even under high temperatures and repairs damage caused by some aggressive products like bleaching or smoothing products.

According to Provital, Keramare is a product that meets the needs of 56% of European women who declared felling more attractive and more self confident when their hair looked naturally bright [1]. But not only because the product is active on all hair types.

Régine Frick


[1Provital - Study conducted in 2009 by LM Research on 4,000 women in Great Britain, Spain, Germany, Portugal, Italy, Greece, France and Belgium

© 2012 - Premium Beauty News -
latest news

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies