The French beauty brand has forged a strategic partnership with Nykaa, an Indian specialist in the distribution of cosmetics and lifestyle products. With online sales platforms and a network of 265 stores across the country, Nykaa boasts over 49 million customers.
Yves Rocher has set its sights on India as a key driver of its expansion in Asia. The French cosmetics brand is betting on its plant-based expertise, highlighting its hair and facial care products. At the heart of this strategy is the Glow Energie range, developed to meet the radiance needs of 25- to 35-year-olds and positioned as a flagship offering for the market.
As part of this partnership, around 100 Yves Rocher products will be launched from June 2026 across Nykaa’s entire ecosystem, spanning its app, website, and physical stores in major cities across the country.
“Asia represents 40% of the global cosmetics market. This partnership with Nykaa marks a structuring step in our international growth strategy. We are convinced that our integrated model and our scientific expertise are differentiating assets to meet the expectations of Asian consumers seeking natural and effective beauty,” explains Jean-David Schwartz, Executive Director of the Rocher Group.
The French group points to the strong momentum of India’s beauty and personal care market, currently valued at nearly EUR 21 billion and projected to reach EUR 39 billion by 2030. The country is posting one of the fastest beauty growth rates worldwide, fuelled by a young, increasingly urban population with rising expectations around formula transparency, natural ingredients, and product efficacy. Within this landscape, the natural and organic segment is set to grow at an average annual rate of 12.4% through 2030, outpacing conventional cosmetics, which are expected to expand by 10.9% [1].
This announcement comes under the Rocher Group’s four-year, EUR 100 million investment strategy designed to boost the international development of its brand portfolio.
Starting in 2026, Yves Rocher will ramp up its digital strategy with launches on TikTok Shop in Thailand, Indonesia, and the Philippines, alongside expanded distribution on leading regional marketplaces such as Shopee, Lazada, and Coupang.
