Coty’s skincare brand Orveda expands global network with new Bangkok flagship

The ultra-premium French biotech skincare brand renowned for its skin-longevity approach, has announced the opening of La Maison Orveda Bangkok, its first flagship in Thailand and latest step in a growing global Maison network.

Since Coty entered into a licensing agreement with Orveda in 2021, the brand has been anchored by Maisons in Shanghai, New York and Paris and selective distribution in key prestige skincare markets. La Maison Orveda Bangkok is the next step in this expansion and reflects Coty’s strategy to build its prestige cosmetics and skincare businesses.

Bangkok will now serve as Orveda’s gateway to Southeast Asia. Thailand is one of the region’s most developed prestige beauty markets, with consumers increasingly seeking science-backed, holistic beauty solutions and protection from pollution, UV and stress – making it a natural home for Orveda’s biotech-driven skincare.

Nestled in Soi Somkid in Ploenchit’s leafy enclave, La Maison Orveda Bangkok is housed in a restored 1950s wooden-and-concrete residence opening onto a shared garden courtyard. It features an introductory retail salon, a double treatment cabin for individual or shared rituals, an express-treatment room and a bamboo-wrapped VIP salon for personalised consultations.

“Bangkok is a milestone moment for Orveda and a return to the principles that shaped its creation. I founded the brand to prove that skincare can work with the skin, not against it, using cutting-edge biotech and conscious formulation to support long-term skin health. Thailand’s beauty culture, which is rooted in natural beauty, biohacking and science-driven wellness, aligns perfectly with this vision. La Maison Orveda Bangkok brings our philosophy to a market that has long led beauty innovation across Asia,” said Sue Nabi, CEO of Coty and Co-Founder of Orveda.