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Cosfibel to showcase latest innovations to the PCD show in Paris

For the first time ever, Cosfibel Premium will exhibit at the PCD trade show, which will take place on 18-19 January at the Porte de Versailles exhibition centre in Paris. Cosfibel will exhibit various boxes and accessories including a series of Christmas boxes for Paco Rabanne’s Olympéa, Valentino and Nina Ricci and a new version of the Lancôme’s famous Beauty Box, conceived by Cosfibel Premium for the third consecutive year.

For the recent holiday season, Lancôme’s Beauty Box displayed a fuchsia pink color. Made of PU, the 2016 vanity case adopts the fuchsia hue of the brand’s holiday collection. It opens down its sides thanks to long pale gold anodized metal tags and a plastic zip coated in the same material. The elegant finish is enhanced thanks to the painted edge of the PU handle. Inside, the white flocked chock is designed to hold more than 10 different products to accommodate the four different variations of the case offered for sale.

A personalized offer

To cater to the varying demands of different national markets, Lancôme desired to offer its Beauty Box not just with the choice of skincare and makeup products it contains, but also through the complementary accessories provided. Cosfibel Premium also designed two matching items in the same vein: a pouch filled with makeup brushes as well as a flat makeup bag with a selection of products. The vanity case and makeup bag were delivered in fuchsia cases hot stamped in gold.

Responsible packaging

For certain references and geographical zones, Cosfibel provided full service for this product. Packing was undertaken either in a Spanish factory that employs handicapped personnel, or in China in a workshop offering opportunities to vulnerable women.

This initiative is a demonstration of Cosfibel Premium’s CSR commitments, an integral part of its CARES (Cosfibel Action For Responsible And Ethical Sourcing) program, and complies with L’Oréal’s Sharing Beauty With All sustainability policy.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
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