Launched in 2006 by the perfumer Romano Ricci, the great-grandson of Nina Ricci, niche perfume brand Juliette has a Gun recently opened the doors of its first standalone shop, designed as place where coffee and perfume meet. Dubbed Café Juliette, the new shop offers a convivial place where women can spend a pleasant moment, not only to test a perfume but also to taste coffee or drink champagne.
"The idea behind Café Juliette is to go beyond the simple perfume shop in order to offer a friendly place dedicated to women and to perfumes. Women will not hesitate to drop in unexpectedly, or by a flash, to perfume themselves, to have a quick makeover, to drink a glass of champagne, a Mariages Frères tea or a Coutume café, offered by the brand,” explains Romano Ricci, creator of Juliette has a Gun.
Within the shop, women will not only be able to discover the 13 Juliette has a Gun perfumes, including Moscow Mule, Lady Vengeance, and Not a Perfume, as well as the scents of the brand’s Luxury Collection, but also to attend a Barista workshop, in partnership with Coutume Café. The shop’s setting mixes modern merchandising and an intimate vibe where a waitress-perfumista welcome customers behind a bar.
To help consumers to test their perfumes, Juliette has a Gun has chosen Paperscent, an innovative system that dispenses scented cards on-demand. The user-friendly device is integrated into the shop’s interior design: consumers just have to pull on a strip of paper to instantly get a scented card. The system, developed by Gaudier Kuppel, a French merchandising specialist, has the advantage to save perfume, compared to a standard sampler, and to avoid air saturation.
Thanks to Paperscent’s user friendly and automatic operation, Juliette has a Gun was able to place one of the devices in the facade of Café Juliette with the aim to offer passer-by the opportunity to discover the brand’s perfumes 24 hours a day and 7 days a week. Day and night, people walking in front of the store can leave with a scented card designed as a business card: with the name of the brand, the mail and address of the store. Integrated behind a slate, the device offers a real olfactory communication space for the perfumes that the shop wants to put under the spotlights.