The organisers of Beyond Beauty Paris, which was held on September 12-15, 2010 say the visitors’ number increased by 2%, to reach a total of 19 500 visitors, including 37% foreigners.

As every year, several awards are were granted to young brands showcased during the event:

- The Beauty Organic Award was won by 66°30. Previous winner of the best emerging brand in 2009, this organic brand for men reinforces its values in the certified brands category.

- The Beauty Pharma Award goes to Pomarium. This organic brand inspired by the properties of fruits, won over the jury drawn from pharmacies and parapharmacies.

- The prize for the best emerging brand was won by Functionalab, a Canadian brand of food supplements.

- The prize for the best niche brand was attributed to Myeko, once again an organic skincare line, developed by Portuguese firm LiO.

- The Jury’s Favourite Prize was awarded to Pulpe de Vie, an organic brand, bright, and colourful.

Press editors and a panel of bloggers were also proposed to elect their favourite brands and voted the organic make-up line Studio 78 Paris, for the press, and the brand Pomarium, for the bloggers.