The organisers of Beyond Beauty Paris, which was held on September 12-15, 2010 say the visitors’ number increased by 2%, to reach a total of 19 500 visitors, including 37% foreigners.
As every year, several awards are were granted to young brands showcased during the event:
The Beauty Organic Award was won by 66°30. Previous winner of the best emerging brand in 2009, this organic brand for men reinforces its values in the certified brands category.
The Beauty Pharma Award goes to Pomarium. This organic brand inspired by the properties of fruits, won over the jury drawn from pharmacies and parapharmacies.
The prize for the best emerging brand was won by Functionalab, a Canadian brand of food supplements.
The prize for the best niche brand was attributed to Myeko, once again an organic skincare line, developed by Portuguese firm LiO.
The Jury’s Favourite Prize was awarded to Pulpe de Vie, an organic brand, bright, and colourful.
Press editors and a panel of bloggers were also proposed to elect their favourite brands and voted the organic make-up line Studio 78 Paris, for the press, and the brand Pomarium, for the bloggers.