Interparfums announced on Tuesday, September 22, that it has entered into an exclusive worldwide licensing agreement with Puma for the creation, development, production, and distribution of fragrances under the sportswear company’s brand. The agreement runs for 10 years, through December 31, 2037.
Interparfums plans to introduce its first Puma’s new signature lifestyle fragrance in 2027.
“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, Chairman and Chief Executive Officer of Interparfums Inc.
“Interparfums has built an exceptional reputation for translating the essence of iconic brands into distinctive fragrance experiences, supported by a proven record of execution, global reach, and deep understanding of consumers. Together, we expect to leverage Puma’s cultural relevance, energy and global brand appeal to create a fragrance that will be embraced by consumers around the world,” added Nina Jacobsen Director Licensed Business at Puma.
Interparfums designs and distributes a wide array of prestige fragrance and fragrance related products around the world. The company licensed portfolio of brands includes Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna Karan/DKNY, Emanuel Ungaro, Ferragamo, Graff, Guess, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lacoste, Longchamp, MCM, Moncler, Montblanc, Oscar de la Renta, Roberto Cavalli, Van Cleef & Arpels, and now Puma. Interparfums also owns several trademarks including Annick Goutal, Lanvin, Off-White, Rochas, and Solférino.
