For the launch of its new triple-action refreshing balm Eye On Correction, within its Visionnaire skincare line, Lancôme (L’Oréal Group) has chosen an oval container from the Mega Airless Micro range.
“For this new product, L’Oréal requested a container that, as well as 100% formula protection, has a true standout design,” explained Mega Airless. The packaging supplier answered this demand with an oval-shaped bottle from its Micro airless line, available in 15 and 30ml formats. This option offers a greater surface area for printing and a makes the bottle much more visible on shelves.
When it comes to its decor, the 100% PP pack is protected with a transparent lacquer serving as a base for the silk-screen-printing of the product information. The logo is applied by using silver hot stamping on the top of the transparent cap.
The central adapter ring is also hot-stamped to give an aluminum effect.
“With this product, Mega Airless demonstrate their know-how in decoration and printing techniques. According to customer demand, we have in-house capacity to provide silk-screen printing with 3- and 4-color printing machines, hot stamping and labelling,” explains the company which is also partnering with trusted external suppliers to provide further decoration techniques such as metallization and lacquering.