According to Pinterest, trends now move 4.4 times faster than they did seven years ago. With this nonstop churn, exhaustion is inevitable—and consumers are increasingly choosing to slow down and refocus on what truly matters to them. Rather than chasing every new trend, consumers embracing personal exploration — seeking emotional comfort and belonging, curating trends that reflect who they truly are, and finding grounded optimism in the present moment. As a result, the beauty landscape will evolve significantly by 2026!
Three key beauty trends
After analyzing billions of searches and saves on its platform, Pinterest has identified three key trends gaining traction in the beauty segment.
1. Vamp Romantic
Vampires will be all the rage in 2026! Millennials and Gen Z will go all in on after-dark aesthetics, embracing jet black nails, romantic goth hairstyles and a smudged smokey eye — all with a touch of glossy glamour.
2. Scent Stacking
In 2026, we will remix and personalize our perfumes just like we already do for our favorite dishes! Gen Z and Millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Expect luxury to linger in layers next year.
3. Glitchy Glam
As Mintel warned us this fall: by 2026, perfection will feel passé. Beauty is starting to miss the mark— on purpose. Gen Z and Millennials will rock mismatched manicures, dual-toned lipstick and bright eyeshadow in two-toned hues. So long, symmetry!
Cross-category trends
In the same report, Pinterest signals several trends resonating across segments.
1. Laced up
Lace will set the tone across categories in 2026. Expect bomber jackets with lacy collars, softly stitched bandanas — even crocheted phone cases. Within the beauty category, searches for “lace nails” and “lace makeup” rose by 215% and 120%, respectively.
2. Wilderkind
In 2026, Gen Z and Boomers will go all in on animal aesthetics — but with a delicate touch says Pinterest. Think soft fawn freckles, butterfly wing nail art and fox-inspired outfits.
3. Extra Celestial
In 2026, Gen Z and Millennials are going intergalactic. Think holographic home accents, opalescent eyeshadow that looks like moon dust, and cosmic silhouettes straight out of a sci-fi movie. Searches for "alien-inspired makeup" and "soft dewy makeup" increased by 140% and 115% respectively.
4. Gimme Gummy
Gen Z and Millennials are behind an ASMR overload and are going full-on gummy in 2026! Picture bendy phone cases, elastic cheek tints and probiotic treats that have that spring-back bite. Expect rubberized nail art and 3D jewelry to become your new tactile obsession.
Download the full report here: Pinterest Predicts 2026.
