French supplier of decorating solutions Sleever International proposes a new decorative process for glass packaging. Designed to address the needs of cosmetics and health markets, the new glass decorating solution aims to replace traditional techniques whilst offering shorter deadlines and lower costs.
According to Sleever International, the growing number of references and the multiplication of product ranges increase the need for reactive and simplified decoration solutions.
The company claims its solution makes it possible to easily decorate transparent glass shapes without resorting to dying the glass or serigraphy, lacquering, varnishing, metallisation and other traditional and often costly techniques that lengthen the time before which a product is ready for the market.
Based on the sleeve technology, Sleever’s glass decorating solution allows faultless reproduction of images and printing on different shaped packaging. Both sides of the sleeve can be printed using all available techniques from 10-colour retrogravure to flexography. The process is also perfectly suited to a wide range of special effects: dichroic, luminescent, fluorescent, etc.
In order to serve this market, Sleever International has tripled the production capacity of Decosleeve, its division devoted to custom decoration of glass packaging, in 2007. A Decosleeve unit with a capacity of 150 000 units/day, is specialised in decorating and labelling products for the perfumery and beauty health sectors. Thanks to production units located in different parts of the world, this solution is easily available to all markets: United States, South America, Europe, etc.
Sleever’s glass jar and bottle decorating solution has been adopted already by leading cosmetic brands such as L’Oréal and Beiersdorf.