From sample to strategic format: the rise of 10 ml in fragrance portfolios
The role of the 10 ml fragrance format has evolved significantly. Once primarily used as a sampling or promotional tool, it is now increasingly becoming a fully-fledged product within brand portfolios. This shift is driven by the continued premiumization of the fragrance market and changing consumer behaviors. As full-size bottles become a higher financial commitment, smaller formats provide a more accessible entry point into high-end fragrance houses. At the same time, consumers are less loyal to a single scent and increasingly build a personal fragrance wardrobe, alternating scents depending on mood, season or occasion. In this context, the 10 ml format has become a powerful tool for recruitment, retention and cross-selling.
Technicaps × Silgan Dispensing Systems: redefining premium refillable fragrance on the go
Against this market backdrop, Technicaps’ collaboration with Silgan Dispensing Systems stands as a clear response to evolving brand and consumer expectations. With the 10 ml Bakelite Travel-spray, Technicaps and Silgan Dispensing Systems introduce a refillable on-the-go fragrance solution that combines durability, sensoriality and industrial excellence. Designed by Technicaps as a protective and beautifully crafted Bakelite case, the Travel-spray elevates Silgan Dispensing Systems’ refillable 10 ml fragrance system equipped with the iconic Melodie Pirouette SNI 13 pump. Engineered specifically for small formats, the Melodie Pirouette SNI 13 pump delivers smooth actuation, precision spray and a luxurious gesture in a compact size, enabling reuse without compromise. The Travel- spray transforms the travel format into a durable, desirable object aligned with high-end perfumery codes.
Beyond one format: structuring refill as a long-term strategy
While the Travel-spray represents the most visible expression of this shift, it is part of a broader refill strategy developed by Technicaps. Rather than treating refill as a one-off initiative, Technicaps structures refill as a standard designed from the outset to bepremium, coherent and industrially viable. This approach is built on the company’s triple expertise in injection molding, compression molding and molded cellulose.
Cellena: introducing cellulose refill into cosmetic jars
With Cellena, Technicaps rethinks the classic cosmetic jar by integrating a 50 ml molded cellulose refill. The permanent container enhances perceived value, while the cellulose refill offers a lightweight, bio-based alternative that fits seamlessly into consumers’ routines.
Crystal: thick-wall transparent RPET injection jars designed for refill
The Crystal project highlights Technicaps’ thick-wall injection molding expertise applied to refillable skincare packaging. The 75 ml transparent jar in RPET, featuring a glass-like aesthetic, is designed to host a 50 ml refill, preserving visual impact while reducing material use at each repurchase.
Ambiance refill: extending refill logic to home fragrance
Refill is not limited to cosmetics. With Ambiance refill, Technicaps introduces a molded cellulose refill for scented candles, allowing consumers to keep the decorative outer vessel while replacing only the wax. This approach extends refill principles into home fragrance.
By combining strategic partnerships such as its collaboration with Silgan Dispensing Systems and multi-material expertise, Technicaps supports brands in moving beyond isolated refill initiatives. Refill becomes a structuring innovation pillar, designed to be premium, responsible and scalable across fragrance, skincare and home fragrance.
