Premium Beauty News - What are the perspectives for the next edition of Cosmoprof?

Aureliana De Sanctis - We have made sure that the different sectors - spa and aesthetics, perfumery and cosmetics, hair, nails and packaging - were able to take advantage of a stronger and more accurate identity. Practically, each sector will present its own dedicated events to define the best way possible the type of products in different halls. Selective perfumery will be present with two dedicated halls, the 25 and 26.

Aureliana De Sanctis, SoGeCos

Aureliana De Sanctis, SoGeCos

Premium Beauty News - What will be the highlights of this year?

Aureliana De Sanctis - Let’s start with the Cosmopack who has confirmed its position as being a leading international trade show in the packaging sector. In addition, this year, Cosmoprof Worldwide Bologna will be welcoming in the "City of Beauty" a delegation of leading luxury brands, to offer the largest companies in the sector new business opportunities. The traditional appointment Business Or Dinner, dedicated to the packaging industry, will take place on Friday, March 18th in a prestigious location in the centre of Bologna, by invitation only. still on March 18th will be held technical seminars highlighting new technologies enabling to create avant-garde cosmetics, thus meeting the expectations of the consumer.

We have also planned a schedule of non-stop single appointments during four days inside the CosmoffPrivé, a prestigious location at the Centro Servizi level.

Ethos, the perfume chain which currently has over 160 outlets, will organize in Hall 26 an exclusive event dedicated to the perfume industry, with an audience of more than three hundred guests.

Saturday 19 March, the brand of natural cosmetics, Weleda will celebrate its 90th anniversary with a gathering of celebrities in entertainment and sports.

In addition, this year the pavilion 36 will be fully dedicated to the hair sector and it will give the place of honour, on stage, to leading hair stylists, in the world: Anthony Mascolo for TiGi Angela Seminara for Davines, Aldo Coppola for Aldo Coppola Hair Therapy, Mark Hayes for Sassoon Academy.

Premium Beauty News - The show dates were advanced compared to previous years.

Aureliana De Sanctis - Several companies for whom the exhibition is an important time in their business development had made the request. Understandably, w e wanted to take into consideration requests from professionals who cared for earlier dates to be able perform their new launches during the event.

Another big change this year: An uniformity in dates between Cosmoprof and Cosmopack to ensure on the same days, the presence, of all major players in the beauty market, guaranteeing the continued support of the high visibility of this event.

Premium Beauty News - Are you satisfied with the current level of pre-registration?

Aureliana De Sanctis - We are more than satisfied. To date, the level of online pre-registration shows that there is a great deal of curiosity for the coming edition of Cosmoprof Worldwide Bologna 2011. Growth over the same period last year is more than positive: as we are talking of an increase of over + 15%.