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Industry buzz

Geka supports Avène in the development of new high tolerance mascara

Avène’s new Couvrance High Tolerance Mascara has been formulated and tested specially for sensitive eyes. Dermocosmetics par excellence, the formula is fragrance free and contains no parabens. And, despite its long-lasting colour, the product can be easily, simply and gently removed.

This hypoallergenic formula - intensively tested and developed specially for sensitive eyes - works in a symbiosis with the moulded brush developed in house by Geka, the German supplier of cosmetics packaging specialising in mascaras and other makeup products. The three-in-one brush features a curved shape and two innovative sides: one intensifies and creates “a perfect sweep on even the shortest lashes”, while the second precisely separates and creates clearly defined lashes.

As far as the pack is concerned, it features a shiny silver hot-foil decoration on the cylinder and white silk-screen printing on the top of the metal cap, thus completing the clean white look of Avène’s product range.

© 2013 - Premium Beauty News -
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