More than just good looks

Tomorrow’s perceptions of beauty will go far beyond color, shape or form, to include inner wellbeing and a sense of responsibility for future generations. Beauty will be seen as an expression of a holistic and transparent approach to consumption and life in general, reflecting people’s attitudes towards more sustainable ways of living, through health-conscious and life-long personal care. Beauty of tomorrow will be simple and underlined with authenticity, while caring for the planet.

To address societal challenges like climate change, resource shortages and the need to preserve a world for tomorrow, the cosmetics industry must take the next step: we need to collectively recognize our responsibility and drive the transformation toward a more sustainable life.

Beyond Beauty

Accordingly, the mission of BASF Personal Care as a leading personal care ingredient supplier is to work hand-in-hand with partners and customers along the value chain to enable a next generation of sustainable and high-performing products. We aim to take an active role in fostering solutions that contribute to a more sustainable future, supporting the industry in meeting evolving requirements as well as consumers’ changing values and priorities.

With Beyond Beauty, we want to go beyond what has been possible collaborating to offer an even more transparent and comprehensive approach to beauty. Not only are we developing cutting-edge technologies validated through scientific evidence, we are also supporting a transition to more sustainable, ethical and ecologically conscious solutions.

Beyond Beauty is the embodiment of our commitment to empowering customers to unlock new opportunities in an evolving personal care market. With innovative solutions backed by digital services – and in line with present and future consumers’ values and priorities.

The journey continues

On our website you will find a number of examples that give you an impression of the many initiatives BASF is pursuing in the context of Beyond Beauty. While there is much work ahead to bring the personal care industry into alignment with the demands of sustainability, climate protection and evolving consumer expectations, we are convinced that we can collectively achieve it – and we invite cosmetic manufacturers and other partners to join us.