During the first semester of this year, Bormioli Rocco Plastics has produced nearly 500,000 PET recycled bottles for a brand of shampoo. The Italian designer of plastic bottles and caps is also investing in the development of bioplastic materials, in particular in bio-based PE and PP.
According to William Hitchon, Bormioli Plastics’ cosmetics sales manager “in the future, brands claiming a natural positioning for their formulas will have to think using innovative packaging derived from agriculture, in particular as a significant production capacity of non GMO materials will be available by 2010. Provided that marketing departments make some concessions regarding aesthetic related concerns”.
Regarding the current crisis, “the dermo-cosmetic segment is more resilient to the consumption crisis, explains William Hitchon because it suits in a better way the needs for well-being and health than selective beauty does. Nonetheless our turnover should shrink back a little in 2010 but the loss will be stronger in the prestige segment. We are holding back our investments until we see clear signs of a market rebound. Marketing teams are working on the simplification of sizes. This is why you see more studies on standardisation and harmonisation, than a year ago”.
Last year in France, the main industrial investment of Bormioli Rocco Plastics concerned an extrusion blow line with a 4 colours integrated serigraphy.