Jisun Lucie Shin
The evolution and repositioning of brightening across global markets
The term “brightening” remains one of the most frequently mentioned efficacy keywords in both the Korean and Japanese beauty markets. In...
The term “brightening” remains one of the most frequently mentioned efficacy keywords in both the Korean and Japanese beauty markets. In...
Head of Data Business at Trendier A
Currently Head of Data Business at Trendier A, Lucie has a strong background in FMCG market intelligence, specializing in both online and offline retail data analysis and customer panel insights at NielsenIQ. She has worked across food and non-food categories, providing deep market insights through data-driven analytics. Building on this expertise, she has expanded her focus to beauty, health, and personal care, integrating AI-powered analytics to decode industry trends.
Throughout her career, she has partnered with top-tier brands, global enterprises, and industry leaders, leveraging data-driven insights to help them adapt to shifting market landscapes.
Now, as the Head of Data Business at Trendier, she continues to drive innovative data solutions that support strategic growth.
Website: www.trendier.ai/en