A market response exceeding expectations
Unveiled for the very first time at Cosmoprof Bologna 2025, IL Cosmetics’ powders quickly captured the attention of international visitors and partners. With high-performance textures designed to meet current market expectations, the range reflects the brand’s historic expertise and and enabled the group to distinguish itself right from this first presentation. “The responde has been extremely positiv, far beyond our expectations,” emphasizes Laura Pereira, Senior Product Manager.
Strategic Milestone: Cosmetion becomes IL Cosmetics Italy
Now renamed IL Cosmetics Italy, this entity - initially dedicated to the production of powders - represents much more than a simple industrial site. It now serves as the group’s hub for powders, integrating a R&D center as well as a business development team located in the heart od Italy’s Cosmetic Valley. IL Cosmetics Italy strengthens the Group’s presence in this strategic region and enables the company to offer a “made in Italy” label across all its make-up categories (with the exception of nail products).
Doubling capacity in 2025 with a forward-looking strategy
In response to growing market demand, IL Cosmetics Italy has decided to double its production capacity by the end of the year, reaching 500,000 units per month. And this is only the beginning: an infrastructure expansion is already planned to meet anticipated demand in the coming years. The group is committed to building a robust, flexible, and scalable offering to support brands in their development projects.
IL Cosmetics Groupis aiming for sales of 200 million euros by 2030. This ambition rests on three pillars: category diversification, technological innovation, and international expansion. “Our ambition is clear: to offer a complete, agile and competitive portfolio across all key make-up categories,” concludes Aurélie Ignaccolo, the Group’s Marketing Director.
Alongside its expansion in the powders category, IL Cosmetics continues to push the boundaries of innovation in its historic segment: nail polish. At Cosmoprof Bologna 2025, the group unveiled a patent-pending soak-off gel polish technology that allows for completely natural and effortless removal using only warm soapy water and natural oil—no acetone needed. This major breakthrough addresses a strong market demand for easier removal of soak-off gel polish and could well redefine industry standards. With this innovation, IL Cosmetics once again proves that the future of beauty lies in smarter, healthier, and truly user-friendly solutions.
