Markets & trends
Scent and price lead: A big-picture look at fragrance use in the U.S.
Recent data from YouGov show that nearly three in four Americans use fragrance. Among users, 88% say scent is their top purchase factor,...
Trade show: What stole the spotlight at Hong Kong’s Cosmoprof Asia 2025?
The 28th edition of Asia-Pacific’s largest beauty trade fair took place across two venues: Cosmopack Asia at AsiaWorld-Expo (AWE) from...
A surge of new beauty brands is aiming their products at TikTok-driven youth
Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new generation of...
Dark skins: the growth challenge beauty can no longer ignore
Still largely overlooked and underrepresented in the global cosmetics market, dark skin types, with their unique characteristics, do...
Niche fragrances show strong growth potential in Brazil
Niche perfumery is still developing in Brazil, yet it is rapidly attracting consumers who seek exclusivity in a market where fragrance is...
Strong Q3 sales fuel optimism for U.S. beauty this holiday season
The U.S. beauty market grew across all metrics through the third quarter of 2025, according to Circana data. The surge fuels optimism for...
Gen Z & Beauty: A unique relationship with beauty gifting
Superga Beauty and Appinio have unveiled data from an exclusive study on Generation Z and their skincare and haircare habits. This...
Fragrance Innovation Summit: Emotions, science and new horizons
Creative audacity, reinvention of rituals, sustainable technologies, the influence of new generations and new markets – perfume is...
A ’China moment’? Why TikTok Shop is beauty’s next rare growth opportunity
Content e-commerce has seen explosive growth across China’s beauty market in recent years, and as this movement builds in Europe, early...
In 2026, consumers seek for authenticity and simplicity, finds Euromonitor
The market intelligence and data analytics company has revealed its vision of top global consumer trends for 2026. According to...
