Markets & trends
Knowledge is power: The trend set to ’redefine’ beauty in 2025
Beauty consumers today are more involved than ever, wanting to co-create and understand every detail behind the products they are using,...
Trends: the world’s high-end perfume market is booming
Niche perfumes are on a roll! All around the world, consumers seeking uniqueness are discovering these fragrances... and they are willing...
Multi-Level Marketing: an increasingly appealing model for beauty brands
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative...
Trends in the USA: A spotlight on the world’s biggest fragrance market
The USA fragrance market – the biggest in the world – is growing and shifting as brands innovate beyond the perfume bottle to engage with...
France: prestige beauty at a growth breakpoint, warns Circana
Sales in the selective channel were at a standstill in all categories in France in the first quarter of 2025, warns Circana. After a...
High-concentration fragrances gain ground in Brazil
The Brazilian perfume market is undergoing a transformation. With performance five times higher than the perfume market average,...
Niche perfumes: Chinese brands spice up the competition
Notes Shanghai, Asia’s only trade show dedicated to fine perfumery, brought together over 200 renowned international brands and emerging...
Fresh but familiar: ’Renovation’ still key for beauty in 2025
Renovation versus innovation remains a key focus for European beauty in 2025 as brands try to widen consumer engagement through...
Beauty sector in Spain posts robust growth in 2024, STANPA reports
Sales of cosmetics and perfume in Spain grew by 7.7% growth in 2024, reaching a turnover of 11.2 billion euros, according to recent data...
Trade shows: Five takeaways from Beauty Expo Taipei 2025
Taiwan’s leading beauty trade show, held its 35th edition from March 27 to 30, 2025 at the World Trade Center in Taipei. Now part of the...
