Markets & trends
Quality over quantity: The pandemic has shifted beauty habits, found Kantar
COVID-19 pandemic lockdowns and the related work-from-home culture shift have transformed the beauty market, found Kantar in a recent...
Lookfantastic reveals most popular black haircare brands and products of 2022
Despite the likes of Fenty Beauty, Beauty Bakerie and other empowering brands paving the way for a more diverse and inclusive offering...
Social media trends: TikTok celebrates natural beauty
What is going on with TikTok users? Tired of filters promoting totally idealized beauty standards, many of them are now turning to a...
Curls bounce back in Cairo as natural hair styles become trendy
"Shaggy," "messy," "unprofessional". Natural curls were once looked down upon in Egypt, where Western beauty standards favoured sleek,...
#innerbeauty : New generation food supplements
The inside/out beauty trend keeps spreading across the French market increasingly keen on wellness, health, and natural solutions. The...
Lips shine again in France with the end of compulsory mask wearing
Lip glosses, lipsticks, and other beauty products for the lips have suffered the brunt of the shock of the pandemic. In most countries,...
L’Oréal UK partners with TikTok for a new online shopping experience
L’Oréal UK & Ireland is partnering with the TikTok social network to offer a new shopping experience to its users via the launch of...
Gamification in marketing - a passing trend or a real strategic tool?
Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider...
As virus cases surge and economy slows, can China’s zero-Covid strategy hold?
China, the country where the coronavirus was first detected in 2019, is among the last remaining devotees to a zero-Covid approach to...
“Shopping is the logical next step in the story” - Charles Levecque, TikTok
Between immersive fashion shows, online shopping and collaborations with luxury brands, TikTok is getting busy with a host of diverse...
