Markets & trends
Neuroscience takes on the Brazilian perfume market
The connection between perfume, emotion, and neuroscience also appeals to Brazilian brands, which view these developments as a valuable...
Amazon sees steady growth in beauty, personal care and OTC sales in Europe
Amazon continues to expand its presence in Europe’s online non-prescription health market — covering hygiene, beauty, and vitamins —...
Knowledge is power: The trend set to ’redefine’ beauty in 2025
Beauty consumers today are more involved than ever, wanting to co-create and understand every detail behind the products they are using,...
Trends: the world’s high-end perfume market is booming
Niche perfumes are on a roll! All around the world, consumers seeking uniqueness are discovering these fragrances... and they are willing...
Multi-Level Marketing: an increasingly appealing model for beauty brands
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative...
Trends in the USA: A spotlight on the world’s biggest fragrance market
The USA fragrance market – the biggest in the world – is growing and shifting as brands innovate beyond the perfume bottle to engage with...
France: prestige beauty at a growth breakpoint, warns Circana
Sales in the selective channel were at a standstill in all categories in France in the first quarter of 2025, warns Circana. After a...
High-concentration fragrances gain ground in Brazil
The Brazilian perfume market is undergoing a transformation. With performance five times higher than the perfume market average,...
Niche perfumes: Chinese brands spice up the competition
Notes Shanghai, Asia’s only trade show dedicated to fine perfumery, brought together over 200 renowned international brands and emerging...
Fresh but familiar: ’Renovation’ still key for beauty in 2025
Renovation versus innovation remains a key focus for European beauty in 2025 as brands try to widen consumer engagement through...
