Markets & trends
Beyond clinical: uncovering growth frontiers in facial skincare
The quest for effectiveness is at the heart of current facial skincare trends. This dynamic is fueling the rise of so-called clinical or...
Study: decoding scent-driven emotions for bolder marketing strategies
To better understand the emotional ties between consumers and perfumes, Promise Consulting, Deepersight and Cinquième Sens joined forces...
‘Recession Glam’ fuels surge in fragrances and private label beauty brands
Amid mounting economic pressures, ‘Recession Glam’ takes hold and is reshaping the global beauty and personal care market as consumers...
How the “Curl Revolution” is reshaping the hair care market in Tunisia
Tunisian mother Mouna Jebali had long used a flat iron to straighten her thick hair, but with women everywhere challenging the stigma...
U.S. beauty sector shows measured growth in H1 2025, Circana data reveals
In the U.S., the beauty market continues to expand, though at a slower pace. According to Circana data, the US prestige beauty market...
Axe study uncovers the scents Gen Z links to confidence and charisma
Personal care brand Axe (Unilever) has commissioned a study to identify what fragrances the Generation Z in the United States associates...
Cosmoprof North America Las Vegas 2025 wraps up strong amid uncertainty
The 22nd edition of Cosmoprof North America Las Vegas wrapped up with strong momentum, despite uncertainties of the economic and...
US tariffs: South Korea also agrees to 15% rate on exported goods
Following the European Union’s lead just days earlier, South Korea finalized a trade agreement with the United States on Wednesday, July...
EU-US trade deal: What impact for the beauty and personal care industry?
On Sunday, July 27, representatives of the European Union agreed to a completely unbalanced agreement that exclusively benefits the...
Trends: What’s new on the nail market?
Driven by the influence of social media, the growth of home solutions and the rising demand for higher-end nail care products and...
