Markets & trends
Advent calendars: Properly meeting expectations to avoid a reputation crash
For many brands, advent calendars now have become a must for counting down to the festive holidays in late December. A profitable...
Makeup trends: Grey hits the heights on social networks
It only took one photo from one red carpet event to make grey lipstick the beauty must-have of the season. Tt is to the star model Gigi...
“The Chinese culture influences perfumers”, David Huang, Robertet China
The fact that L’Oréal recently acquired a minority interest in the young high-end perfume Chinese brand Documents (闻献) confirms the...
Sales of prestige hair care products boom in the UK, according to The NPD Group
A new study from The NPD Group shows that sales of prestige hair products in the United Kingdom have increased by 67% compared to...
Ethics and mental wellbeing remain key consumers concerns in 2023, Mintel
Me Mentality, Power to the People, Hyper Fatigue, International Localism and Intentional Spending, are going to be the key five trends...
As inflation soars, price comes before sustainability for U.S. consumers
One in five Americans struggle to cover day-to-day expenses and 56% do not consider themselves to be financially “healthy”, found Mintel...
Prestige refillable beauty products see strong sales growth in the UK
Sales of refillable prestige beauty products in the UK increased 47% from January to the end of July 2022, reports The NPD Group. As...
Beyond hairstyles: How hair has been a symbol of women’s struggles
Since the death of Masha Amini, a young Kurdish Iranian woman arrested by the Iranian morality police for "improper hijab," many have...
Skin whitening products remain popular in Cameroon despite risks
Back in the spotlight when Cameroon’s health ministry on August 19 banned the import, production and distribution of cosmetic and...
Sales of prestige fragrances overtake pre-pandemic levels in France, NPD
Sales of prestige fragrances recorded a 20% increase in the selective channel (perfumes, department stores and specialized prestige...
