Markets & trends
L’Oréal UK partners with TikTok for a new online shopping experience
L’Oréal UK & Ireland is partnering with the TikTok social network to offer a new shopping experience to its users via the launch of...
Gamification in marketing - a passing trend or a real strategic tool?
Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider studies...
As virus cases surge and economy slows, can China’s zero-Covid strategy hold?
China, the country where the coronavirus was first detected in 2019, is among the last remaining devotees to a zero-Covid approach to the...
“Shopping is the logical next step in the story” - Charles Levecque, TikTok
Between immersive fashion shows, online shopping and collaborations with luxury brands, TikTok is getting busy with a host of diverse...
Brazil: Sales of the beauty and personal care sector dropped 2.8% in 2021
Sales of the Brazilian personal hygiene, perfumes and cosmetics industry fell by 2.8% in 2021. According to ABIHPEC, the trade...
Biotulin meets success with a botanical-based “natural botox” face gel
For those who are seeking to instantly (but temporarily) smooth out their wrinkles without having to go through the process of...
France: Sales of prestige beauty products increased by 9% in 2021
Sales of prestige beauty products returned to growth with a 9% increase in 2021. In-store sales and the fragrance category were the main...
The Italian cosmetics industry expects to recover from the crisis this year
Despite a strong pick-up in production in 2021, thanks to the impetus of exports (+13.0% vs. 2020) and, to a lesser extent, to the...
French women are massively opting for organic and natural beauty products
Women around the globe did not wait for the pandemic to introduce organic or natural cosmetics into their beauty routine, but it is clear...
From lip pencil to concealer: How are TikTokers hacking cosmetic uses
On social networks, the trend of the moment is to find alternative uses for cosmetics. So an eyebrow pencil gets used as a lipstick, a...
