Markets & trends
Social media increasingly influence purchasing decisions, says Klarna
It doesn’t take much to go from follower to buyer... at least for younger generations. When it comes to looking for inspiration regarding...
Canadian beauty industry sales rise 19% in the first half, Circana reports
Beauty continues to hold the top spot as the fastest-growing industry in Canada. Sales revenue grew by 19% to $1.7 billion in the first...
National beauty brands are quickly gaining ground in China, finds Dynvibe
Despite an uncertain context, Chinese cosmetic brands are recording unprecedented dynamism and are increasingly challenging the positions...
Make-up drives sales of mass and prestige beauty products in the U.S.
US beauty industry sales continue to rise through the first half of 2023, Circana reports. Lip makeup was the fastest-growing product...
The ’honey lips’ makeup trend marks the return of luscious, shimmering lips
There’s no shortage of summer beauty trends inspired by food or drink, that herald the end of austerity in make-up. "Honey lips," with...
More and more men are taking the Botox plunge
Botox injections are increasingly appealing to male customers — Gen Zers in particular. This is reflected in the emergence of the...
The worrying ’anti-sunscreen’ misinformation circulating on social networks
The personal care sector is not immune to misinformation! Convinced that sunscreens block the sun’s beneficial effects for the skin, some...
’Tantouring’: Another sign of the return to bolder makeup trends?
Dubbed "tantouring" — a mix of the terms "tan" and "contouring, the latest trend to make the buzz on social networks, particularly...
‘Latte’ and ’espresso makeup’: the warm coffee-inspired summer beauty trends
Despite the #barbiecore craze, pink is far from being the only trendy colour of the summer! On social networks, the search for a...
Millennials and Generation Z are a driving force in the luxury goods market
By 2026, Millennials and Generation Z are expected to account for 75% of luxury goods buyers. This striking evolution is reshaping the...
