Markets & trends
The age of fluidity: Five beauty predictions for 2022 and beyond
Despite the rolling uncertainty of living in a with-Covid world, McKinsey predicts that beauty sales in 2022 will overtake the...
U.S. prestige beauty sales grew by 30% in 2021, surpassing 2019 levels
The U.S. prestige beauty industry generated USD 22 billion in 2021, a 30% increase in dollar sales, versus 2020, according to The NPD...
Is the metaverse set to shake up fashion and beauty purchasing habits?
It is the latest obsession of many brands and the metaverse could also soon transform purchasing habits and patterns for clothes and...
Indonesia and Malaysia: At the forefront of halal beauty innovation
Halal-certified beauty is a booming market with a global turnover worth USD 74.7 billion in 2020 [1]. Driven by the increasing religious...
Powder cosmetics: industry adapts to market boom
Following the path of solid cosmetics, anhydrous powder products are gaining ground on the beauty market. New brands have been developing...
2022 beauty will be bold in the UK, according to John Lewis
In the 2021 edition of its Beauty Bets report, the British retailer envisions the new year’s consumer preferences. At-home routines...
Focus on microbiome creates new skincare generation
The ‘microbiome-friendly’ skincare concept that emerged a few years ago is gaining ground, reaching new product categories. An increasing...
Shopping on social networks could reach $1.2 trillion by 2025
Shopping on social networks is shaping up to be a particularly booming market in the near future. In the next three years, the size of...
“Ice globes” - Is the power of cold creating a new skincare trend?
As we head into 2022, a new accessory, dubbed “ice globe” is emerging as a new beauty trend among younger generations in quest for a...
Co-creation: Towards a novel innovation strategy?
In the footsteps of indie brands and social networks, the idea of placing the female consumer at the heart of the creation process for a...
