Experts’ views
10 key tips for a successful brand launch in China
Olivier Vérot
China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few tips...
Estée Lauder gives itself new youth
Laurence Bacilieri
Next March 15, Estée Lauder is launching a line with 82 items, Estée Edit, exclusively in 320 Sephora USA boutiques. This new line is...
The microbiome: an opportunity for smarter cosmetics
Marie-Alice Dibon
The microbiome discovery is one of the most revolutionary scientific breakthroughs of the past ten years, and a unique opportunity for...
US Trends: The Gift of Beauty
Laurence Bacilieri
Projections for sales in the US for the end of the year holidays remained prudent, with 3.5 % growth announced. In reality, holiday...
Social networks and sales people: a powerful, yet unexploited lever
Anne Aime
Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...
WeChat and beauty brands in China
Olivier Vérot
On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...
Towards a reconciliation of opposites? Part 2
Leïla Rochet-Podvin
Today, the merging of opposites contributes to redefining beauty practices and standards. Rémy Oudghiri (Sociovision) and Leila...
Towards a reconciliation of opposites? Part 1
Leïla Rochet-Podvin
Today, the merging of opposites contributes to redefining beauty practices and standards. Rémy Oudghiri (Sociovision) and Leila...
Contouring revolution fuels need for further customization.
Nina Nowak
While contouring is going mainstream, Canadean (ex Datamonitor Consumer), provides its vision of beauty innovation for Q2 2015....
Black Beauty Fair, Abidjan, Ivory Coast: a look back on the first edition
Stéphanie Morou
As the whole world sees Africa as the land promising new horizons to our mature cosmetics markets, the first edition of the Black Beauty...
