Experts’ views
Navigating make-up’s new frontier
Quadpack
The make-up game has changed. The dynamic of ‘fast fashion’, where customers expect to see something new from their favourite brands on...
Green make-up: The new standard?
Pascale Brousse
Consumer demand for natural and green cosmetics keeps growing. And many “Indie brands” meet it, positioning themselves with green + clean...
US retail: Apocalypse or evolution?
Laurence Bacilieri
American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention...
Skinceuticals brand values and strategy
Emmanuelle Bassmann
What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....
Asian beauty customization
Caroline Moulin
More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was...
Aesthetic Medicine: 5 top trends at the AMWC
Emmanuelle Bassmann
The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...
Packaging trends: Wood beyond limits
Quadpack
No packaging material touches the senses more than wood. You can feel it, smell it and admire its luxurious texture, a gift from nature...
DuPont - Dow merger: HR challenges
Marc Créach
DuPont and Dow announced their merger in 2015. This 130-billion-dollar union should take place during the first semester 2017. A...
“Blend it yourself”: The new make-up & skincare trends ?
Laurence Bacilieri
In February, Shiseido announced the acquisition of start-up MatchCo inventor of a digital application that will define the exact shade of...
Inventing the future of cosmetics
Maverick Laboratories
Maverick Laboratories has been operating for more than 25 years successfully, it leads the field nationally in the design and manufacture...
