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Experts’ views

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Anne Aime

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

WeChat and beauty brands in China

WeChat and beauty brands in China

Olivier Vérot

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

Towards a reconciliation of opposites? Part 2

Towards a reconciliation of opposites? Part 2

Leïla Rochet-Podvin

Today, the merging of opposites contributes to redefining beauty practices and standards. Rémy Oudghiri (Sociovision) and Leila...

Towards a reconciliation of opposites? Part 1

Towards a reconciliation of opposites? Part 1

Leïla Rochet-Podvin

Today, the merging of opposites contributes to redefining beauty practices and standards. Rémy Oudghiri (Sociovision) and Leila...

Contouring revolution fuels need for further customization.

Contouring revolution fuels need for further customization.

Nina Nowak

While contouring is going mainstream, Canadean (ex Datamonitor Consumer), provides its vision of beauty innovation for Q2 2015....

Black Beauty Fair, Abidjan, Ivory Coast: a look back on the first edition

Black Beauty Fair, Abidjan, Ivory Coast: a look back on the first edition

Stéphanie Morou

As the whole world sees Africa as the land promising new horizons to our mature cosmetics markets, the first edition of the Black Beauty...

Science and trends: an obvious, promising match

Science and trends: an obvious, promising match

Marie-Alice Dibon

Is it like putting chalk and cheese together? At least, that is what I felt I was preaching for when I started reflecting on this theme....

Sun Care: 2015 Vintage - Simply sunshine all year long!

Sun Care: 2015 Vintage - Simply sunshine all year long!

Laurence Bacilieri

Each month, the Société Française de Cosmétologie organises a series of conferences. Those from the month of June focused on the theme of...

Digital is all the rage, beauty is bubbling with excitement

Digital is all the rage, beauty is bubbling with excitement

Leïla Rochet-Podvin

It is a fact: technology has entered our daily lives and is directly impacting our relationship with beauty. New applications, the boom...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

Olivier Vérot

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

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latest news

Perfume materials: The Headspace of Togouchi Whisky

Perfume materials: The Headspace of Togouchi Whisky

Tadaka Kainosho, a professor of organic chemistry, founded Takasago in 1920. Since then, the company has become one of the pioneers in...

Innovating in beauty: Core Active Beauty Bases

Innovating in beauty: Core Active Beauty Bases

The beauty industry is rapidly evolving, driven by the increasing demands of consumers for efficacy, safety, and respect for the skin...

Beauty Packaging Innovation - February 2024

Beauty Packaging Innovation - February 2024

The latest Luxe Pack and Paris Packaging Week trade shows have once again focused on solutions aimed at reducing the environmental impact...

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